The growing market for AI generated content

Craig Thomler // June 3 // 0 Comments

ABC’s technology reporter James Purtill has written a comprehensive article talking about the growing demand and availability of AI generated content tools.

Titled ‘Danny’s workmate is called GPT-3. You’ve probably read its work without realising it’s an AI‘, the article focuses on AI’s ability to write new content or generate new images from text.

it highlights a couple of Australian companies using US-made solutions that are similar to reKnow’s SimpleMarketing.AI, one of the first AI content generation tools that released early in 2021.

However AI isn’t simply good at writing new content – it’s fantastic at taking existing content and transforming it for new purposes in record time.

That’s the basis of reKnow’s reNotes and Summarizer solutions, which take existing content and rapidly rewrites it in useful ways.

For Summarizer this includes as summaries, plain language summaries, as FAQs or as articles.

For reNotes, which was specifically designed with podcasters and vloggers, this includes turning transcripts into show notes, summaries, episode descriptions and social posts.

We believe having AIs assist humans in producing and repurposing content amplifies human productivity and generates new value for organisations in many different ways.

By using AI to accelerate content reuse and production, humans are freed up to be more creative, improving outcomes for every organisation.

Here’s a brief summary of James’ article produced using reKnow’s AI Summarizer tool:

AI writing tools are becoming increasingly popular, as they offer the ability to produce high-quality content quickly and cheaply. One such tool is ContentBot, which has been used by businesses to write everything from employee bios to marketing copy.

OpenAI’s decision to make its GPT-3 AI tool universally available has sparked a boom in AI writing tools, with companies like Longshot AI and ContentBot claiming thousands of users. Student demand for these products has increased five-fold in two years, as AI writing can produce essays faster and cheaper than traditional methods. These developments are shifting ideas around student authorship, with experts like Lucinda McKnight suggesting that students should be taught to acknowledge AI as a source for their writing.

GPT-3 is a new AI model that is very good at stringing sentences together. However, it is not very good at fact-checking. It is being used as a creative prompt by some people. By 2025, it is predicted that generative AI will account for 10% of all data produced.

Deep learning models, such as the Transformer, are able to learn from data and predict outcomes of events. However, these models are often referred to as “black boxes”, as it is difficult to understand how the AI arrives at its predictions. This lack of understanding can pose a problem for driverless cars, which rely on AI to make crucial decisions.

According to Dr Thompson, Google’s new AI tool Imagen can create images based on text input, and this week’s release of Gato is a precursor to an Artificial General Intelligence (AGI) that could potentially replace humans in any occupation. Danny Mahoney in Melbourne is already using AI tools for creative tasks, and believes that people are underestimating their usefulness.


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