Content marketing is no longer a luxury for marketers. It’s a competitive necessity.
Why? According to the Content Marketing Institute, content marketing generates 3x the leads of other marketing methods.
There are many approaches to content marketing, but what they all have in common is their ability to achieve different goals – such as launching a new product or service, re-engaging existing customers, and attracting new ones.
Content marketing is typically categorized by the number of touchpoints involved.
“One-touch” content marketing is the simplest type – it’s a company’s website or webpage. It is primarily used to generate customer awareness with the goal of generating leads for a company to follow up on.
“Two-touch” content marketing is a web page with additional content on social media channels or blogs. It’s used to generate customer awareness, gather inbound links, and generate leads.
“Multi-touch” content marketing is when a company integrates multiple channels and types of content – it’s primarily used to generate customer awareness, drive leads and use referral networks.
AI is also being used in content marketing. An example of this is the use of chatbots. Chatbots are designed to answer customer questions and proactively lead them through the buying journey.
Moving forward we can expect AI to show up in many other areas of content marketing, from sentiment analysis, scheduling responses and through to writing the content itself.
This article was generated using SimpleMarketing.AI’s Content Engine with a little editing by humans.
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