The easiest way to tell if your audience is visually-focused or not is to look at their past post engagements. If they have engaged more with these types of posts in the past, then you probably have a visually-focused audience, eager for more.
If you’ve not posted much visual content, or these posts aren’t attracting significantly higher engagement, you’ll probably want to continue to test whether or not these types of posts will resonate with them. Try a test post and see how your audience reacts!
And it’s important to note that just because a post is visual-focused doesn’t necessarily mean it will get good engagement. Try to keep the images as simple as possible and make sure the post has a clear message. For example, a picture of a kitten sitting on a keyboard isn’t going to get nearly the engagement as an image of a kitten sitting on a keyboard with the caption, “I’m bored and it’s your fault.”
When it comes to visual-focused posts, the goal is to deliver an image (or a series of images) to your audience that tell a story with the stats and figures. For example:
1. Short infographics or images with visual representations of the data.
Infographics are a great way to quickly visualize data and have been proven to be a highly engaging visual for readers. The types of date you can visualize with an infographic can vary, but the most common are:
2. Stats and figures accompanied by visuals.
If you can’t visualize a stat, then try to create an image that is paired with the stat and can help your audience understand the information better. For example, talking about the amount of rain in a location while supporting it with the image of a flooded street can give a better sense of the impact of the rain.
3. Presentations with visual graphs, diagrams, or slides.
If you’re talking about a complex subject, then it can be helpful to create a presentation to talk about it. Presentations can be a great way to visualize difficult concepts, especially if you have a large amount of data to present. You can even make it a full-fledged presentation, complete with an agenda and speaker notes, or turn it into a slideshow with a title slide, a handful of images, and a bulleted list of information.
4. Text or images with a call to action.
Text and images work well together to create visually-focused posts. You can combine simple text with an image that has a call to action, or you can use an image to support a text-based call to action. For example, if you’re trying to encourage an action, like a sale, you could place the text call-to-action above an image of the product.
5. Images or photos that directly represent your product or service.
Simply posting an image of your brand’s product can be a great way to tell a story about your brand, but these types of posts often don’t get much engagement. The image needs to be paired with text that explains the product, or that encourages people to take action. For example, if you’re talking about a mobile app, then you could take a picture of the mobile app on a mobile device and then talk about its features.
Another way to use products is to show how your product can solve a problem or create an opportunity. Products can also be used to showcase a process. For example, if your company is using a new technology, then you could take a picture of the technology in use, and then use the image as an explanation of the process.
As you can see, there are a lot of ways to create visual-focused posts. Just remember that the visuals don’t have to be complex or include a large amount of text. The most important thing is that the images are engaging and help your audience understand the data better.
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