A video can be a powerful piece of content, but it’s not always the most practical. Also as a single piece of content, once it’s released and viewed your audience won’t often keep coming back to it. So you often only get a single ‘hit’ or ‘view’ from each of your audience.
However if you can turn your video into many pieces of content you can get your audience to keep coming back to these pieces, giving you more opportunities to engage and share your message.
There are also other reasons you might want to turn a video into many pieces of content, including:
- To make your video more shareable on social media
- To create additional content for your blog or website
- To create a series of videos on a particular topic
- To break up a long video into more manageable (viewable or listable) chunks
- To promote your video channel via your other (website and social media) channels
Fortunately, there are a few easy ways to turn your video into more content. Here are five of the best:
1. Create a Video Series
One of the easiest ways to turn one video into multiple pieces of content is to turn it into a series. This could be breaking up your video into a series of short videos or building on it by releasing additional videos on the same theme.
If you’re creating a series of videos, you’ll need to come up with a catchy name and promotional image for each video. You might also want to create a playlist on YouTube or another video platform.
2. Create Social Media Clips
If you want to make your video more shareable on social media, you can create social media clips. These are short snippets of your video, usually around 15 seconds long, that are designed to be shared on platforms like Instagram and Twitter.
To create social media clips, you can use a video editing tool like iMovie or Adobe Premiere. Alternatively, you can use a free online tool like Kapwing or Wavve.
3. Create GIFs
GIFs are short, looping videos that are popular on social media. They’re easy to create from videos, and they’re a great way to highlight a particular moment or scene.
There are a few different ways to create GIFs from videos. One is to use a video editing tool like iMovie or Adobe Premiere. Another is to use a free online tool like Giphy.
4. Create Images
Images are another easy way to repurpose videos. You can use a video screenshot tool like Snagit or a free online tool like Kapwing to create images from videos.
You can also create images by extracting frames from videos. To do this, you can use a video editing tool like iMovie or Adobe Premiere. Alternatively, you can use a free online tool like EZGIF.
5. Turn your video into written content
If you want to really amplify the reach of your video and create more content for your blog or website, you can turn your video into written content.
This starts by creating a transcript using a free online tool like Otter or Duplikit, or hiring a transcriber on a site like Fiverr.
Once you have the transcript you can repurpose it in many ways – as a blog post or article, as a series of social posts, as a summary and description for the video itself.
While you can do this by hand, either yourself or via a copy writer, you can use a service like reNotes to turn your transcript into all the content you need to promote your video in seconds.
reNotes does this by using content writing AI specifically tuned to transforming transcripts into other content.
Whatever you decide to do, leveraging your video by turning it into additional content can really amplify your reach.
And by turning it into other forms of content, such as text or audio, you may reach additional audiences that you wouldn’t reach with video.