Is content marketing really worth the effort?

It takes a lot of effort to consistently develop and publish quality content in a content marketing approach. 

That’s effort that could be put to other important priorities within your business, so it is worth taking a critical look at whether content marketing is really worth the time and effort it takes to do well.

For starters, it’s important to be aware of the amount of time it takes to actually develop an effective content marketing strategy. Without an effective strategy, you are more likely to not see the kind of return you were hoping for. 

The days of simply dumping a bunch of articles on a blog and then sitting back to see the results are over. Developing a content marketing strategy means really understanding what your unique selling proposition is, your target audience and working closely with your marketing team and analytics to see what is really resonating with your target audience.

Doing content marketing isn’t just about what you are publishing but also about the rest of your digital marketing efforts. Content marketing goes hand-in-hand with SEO, PPC, social media, email marketing, etc. It is an integrated approach to marketing that requires a lot of time and effort.

In addition, content marketing takes an ongoing effort. If you are blogging every day and publishing a ton of content, it’s likely you’ll eventually run out of good ideas. (At that point an AI Content Engine like ours can come in really handy.)

Then there’s all the upsides of having your content out in the world.

Content is invaluable in building authority, attracting prospects and retaining customers. Content marketing can help you generate traffic and leads, increase conversions and sales, and get your brand out there in a way that is more targeted and authentic. 

In-depth content is also a great way to strengthen your online reputation.

In summary, content marketing is not easy and requires a lot of time and effort. It is, however, worth it because of the benefits for your business.

The SimpleMarketing.AI Content Engine generated this post (with a little human editing). 

To learn how you can reduce your own Content Marketing burden with AI assistance, visit SimpleMarketing.AI