The one thing every small business owner must do is to create a personal mission and vision statement. This statement should be concise and clear and should be repeated to yourself often to keep your priorities in line. The mission statement is about why the business exists and what it does while The vision statement should be about what the business will do, including the products it will offer, the people it will serve, the clients it will work with, and the values it will uphold.
Some things to keep in mind when creating a mission and vision statement are to keep it to one sentence, make it specific, realistic, and emotional.
