You’ve likely heard that content is king, and that’s true – to an extent. Of course, high-quality content is essential to attracting and engaging your target audience. However, what’s even more important is how you repurpose that content to get the most value out of it.
Content repurposing is the process of taking existing content and repackaging it in a new format. This could mean anything from turning a blog post into a video tutorial to extracting tweetable highlights from a statistics-based blog post.
Not only does content repurposing save you time and energy, but it also allows you to reach a wider audience and generate more leads. Here are seven ways you can repurpose your content for greater lead generation and to create new products and revenue for your business.
Turn PowerPoint slides into infographics
If you have existing PowerPoint presentations that are packed with useful information, consider turning them into infographics. People love visual content, and infographics are highly shareable. To make the process easier, there are a number of online tools you can use, such as Canva or Piktochart.
Extract tweetable highlights from statistics-based blog posts
If you have blog posts that are heavy on the statistics, extract the most tweetable highlights and create shareable images for social media. This is a great way to drive traffic back to your blog and generate leads.
Turn blog posts into podcast episodes
Another great way to repurpose content is to turn blog posts into podcast episodes. This is a great way to reach a new audience, as well as build authority and thought leadership in your industry.
Create a video series
If you have a lot of written content, such as blog posts or ebooks, consider turning it into a video series. This is a great way to reach a wider audience and generate more leads.
Turn white papers into blog posts
If you have existing white papers, consider turning them into blog posts using a repurposing generative AI like reKnow Summarizer. This helps broaden the audience for the white paper, drive traffic to your website and generate leads.
Create an ebook from blog posts
If you have a series of blog posts on the same topic, consider turning them into an ebook. This becomes a way for people to access your knowledge in a single place and allows you to communicate a larger narrative than may be possible in individual blogs.
Create a course from your content back catalogue
If you have years of existing content, such as blog posts or white papers, research or even FAQs, reconstruct them into a course exploring the key themes in a ‘learn as you go’ style. This could be delivered as an email course, an online video course or an offline workshop or seminar.