As a video marketer, podcaster, or content creator, use micro-content to multiply your reach, and maximize your content marketing success.
What is “micro-content?”
Micro-content refers to short-form content, whether video, audio, imagery or text.
It is easy and fast to consume in a couple of minutes or less.
How to use micro-content
Micro-content can be used in a number of ways to build audience, and drive engagement. For example, you can use it to:
- Tease a longer piece of content, such as a blog post or video
- Provide value in its own right (like a quick tip or life hack)
- Drive additional traffic to your site or blog
- Increase social engagement by raising the frequency of your publishing
- Boost SEO for your channels by focusing on terms your audience searches for
Types of micro-content
Some of the most popular forms of micro-content include:
- Social media posts (such as tweets, Facebook updates, or Instagram stories)
- Videos (such as TicTocs, Instagram or Snapchat stories)
- Images (such as short infographics, memes, or GIFs)
- Audio (i.e. short podcast episodes, or quotes and segments from longer podcasts)
- Short blog posts (i.e. listicles, or “quick takes” on current events)
- Mini-courses (covering a specific topic in-depth quickly)
Creating micro-content quickly and easily
To start creating micro-content, there are a few things you should do to get the ball rolling:
- Repurpose existing content: Where you have created longer-form content, such as blog posts, podcasts or videos, look for segments that can be used as standalone micro-content.
- Transform existing content: Where you produced videos, podcasts or other audio-visual content, use a free site such as Otter.ai to create a transcript, then reNotes to turn that transcript into written micro-content for your social channels.
- Take a different angle: When covering a particular topic, come at it from an angle more conducive to micro-content. For example, when writing a post about the benefits of meditation, create an Insta-story about getting started with meditation.
- Keep it concise: The point of micro-content is that it is fast and easy to consume. Keep content focused and on point.
- Think visually: As micro-content is often consumed on social media, make sure it is visually appealing. Use high-quality images, videos, and infographics.
- Be timely: When usingmicro-content to cover current events or trends, ensure it is timely and relevant to your audience.
- Use calls to action: Wher using micro-content to drive traffic to a website or blog, include calls to action telling your audience what to do next.
Micro-content is a great way to reach new audiences and increase visibility online. By creating short-form content you will boost SEO, drive traffic to your site and increase social engagement.
Repurpose your existing content as micro-content to give it additional longevity and reach, while boosting your SEO and visibility.