Using micro-content in your content strategy

As a video marketer, podcaster, or content creator, use micro-content to multiply your reach, and maximize your content marketing success.

What is “micro-content?”

Micro-content refers to short-form content, whether video, audio, imagery or text.

It is easy and fast to consume in a couple of minutes or less.

How to use micro-content

Micro-content can be used in a number of ways to build audience, and drive engagement. For example, you can use it to:

  • Tease a longer piece of content, such as a blog post or video
  • Provide value in its own right (like a quick tip or life hack)
  • Drive additional traffic to your site or blog
  • Increase social engagement by raising the frequency of your publishing
  • Boost SEO for your channels by focusing on terms your audience searches for
Types of micro-content

Some of the most popular forms of micro-content include:

  • Social media posts (such as tweets, Facebook updates, or Instagram stories)
  • Videos (such as TicTocs, Instagram or Snapchat stories)
  • Images (such as short infographics, memes, or GIFs)
  • Audio (i.e. short podcast episodes, or quotes and segments from longer podcasts)
  • Short blog posts (i.e. listicles, or “quick takes” on current events)
  • Mini-courses (covering a specific topic in-depth quickly)
Creating micro-content quickly and easily

To start creating micro-content, there are a few things you should do to get the ball rolling:

  • Repurpose existing content: Where you have created longer-form content, such as blog posts, podcasts or videos, look for segments that can be used as standalone micro-content.
  • Transform existing content: Where you produced videos, podcasts or other audio-visual content, use a free site such as to create a transcript, then reNotes to turn that transcript into written micro-content for your social channels.
  • Take a different angle: When covering a particular topic, come at it from an angle more conducive to micro-content. For example, when writing a post about the benefits of meditation, create an Insta-story about getting started with meditation.
  • Keep it concise: The point of micro-content is that it is fast and easy to consume. Keep content focused and on point.
  • Think visually: As micro-content is often consumed on social media, make sure it is visually appealing. Use high-quality images, videos, and infographics.
  • Be timely: When usingmicro-content to cover current events or trends, ensure it is timely and relevant to your audience.
  • Use calls to action: Wher using micro-content to drive traffic to a website or blog, include calls to action telling your audience what to do next.
Bottom line

Micro-content is a great way to reach new audiences and increase visibility online. By creating short-form content you will boost SEO, drive traffic to your site and increase social engagement.

Repurpose your existing content as micro-content to give it additional longevity and reach, while boosting your SEO and visibility.