The first step is to identify where jargon and complex language is sneaking into your content, and then to remove it.
Here are some ways to check if your content contains jargon or complex language:
- Does it include words or expressions your audience isn’t familiar with?
- Is it using words or phrases that your audience needs to look up in a dictionary?
- Would the average person on the street be able to explain what it means to someone else?
If you answer yes to any of these questions, then you need to either remove the jargon, or explain it more simply.
If you’re struggling to explain something simply, then it may be worth looking at the reason why you’re using jargon – is it because you’re uncomfortable with the topic you’re writing about, is it to make you look more impressive, or make it sound like you know more than you do?
Jargon is often used for this purpose – to make something more impressive, or to give the impression of depth where there is none.
If this is the case, then it’s worth questioning how effective this is, and whether you’re actually doing more harm than good.
Jargon and complex language may sound impressive, but it’s unlikely to get your audience to engage with your content.
If you’ve struggled with jargon in the past, why not share your tips for removing it in the comments?
The SimpleMarketing.AI Content Engine generated this post (with a little human editing).
To learn how you can reduce your own Content Marketing burden with AI assistance, visit SimpleMarketing.AI